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HOPE BEAUTY — PRIVACY POLICY

(A division of The HOPE Group)

1. Scope and Purpose

This policy explains how HOPE Beauty collects, uses, stores, and protects personal information belonging to customers, Members, and visitors. We are committed to safeguarding personal data, preventing unauthorised access and complying with applicable privacy legislation including POPIA (South Africa) and other relevant data laws.

By accessing our website, purchasing products, or registering as a Member, you consent to the processing of your personal information in accordance with this policy.

2. Who this policy applies to

This policy applies to:

  • Individuals browsing our websites or digital platforms
  • Customers who purchase products
  • Members/Distributors who register accounts to access wholesale, business tools, or compensation benefits
  • Individuals interacting with HOPE Beauty via support, events, training sessions, or digital systems

3. Information we collect

Information You Provide Directly

When creating an account, placing an order or registering as a Member, we may collect:

  • Full name
  • Email address & phone number
  • Date of birth
  • Identification number or passport details
  • Billing & delivery address
  • Account login credentials
  • Payment / banking information for commission

For Members, we may also collect:

  • Business registration details (where applicable)
  • Tax information
  • Proof of identity for account verification

Automatically Collected Data

When you visit our website or platforms, we may automatically collect:

  • Device & browser type
  • IP address & location estimate
  • Website usage behaviour (via cookies & analytics)
  • Clicks, session duration, navigation history

Recorded Calls, Training & Events

Training sessions, support calls, and webinars may be recorded for compliance, training, legal, or quality purposes. Participants will be notified where applicable.

4. How we use your information

Personal information may be used for the following purposes:

Business & Operational Use

  • Processing and delivering product orders
  • Account creation & authentication
  • Paying commissions to Members
  • Providing customer & distributor support

Legal & Compliance Use

  • Preventing fraud and verifying identity
  • Compliance with laws, audits, and regulatory requirements
  • Contractual obligations related to Membership

Marketing & Communication

  • Product launches, promotions, newsletters
  • Updates relating to Member accounts or business tools
  • You may opt out of marketing at any time.

5. Why we collect personal information

We collect personal data to:

  • Facilitate transactions and product delivery
  • Register Members and manage compensation structures
  • Improve service experience and system performance
  • Maintain safety, compliance, and accountability in direct selling

We will only collect information necessary for the purposes above.

6. Sharing and Disclosure

  • HOPE Beauty does not sell personal data.
  • We may share personal information with trusted third parties where necessary, including:
    • Payment processors
    • Shipping & fulfilment providers
    • IT and system service providers
    • Legal, regulatory, or compliance authorities
    • Partner platforms operating on behalf of HOPE Beauty
  • Any third party receiving data must maintain confidentiality and meet data protection standards.
  • Data may be stored or processed outside South Africa depending on system hosting.

7. Data storage and protection

We implement administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorised access, disclosure, or alteration.

Personal information is stored only for as long as required by:

  • Legal and accounting requirements
  • Contractual obligations
  • Operational necessity

8. Your rights (POPIA)

You have the right to:

  • Request access to your data
  • Request correction or deletion where permitted by law
  • Withdraw consent for processing (where applicable)
  • Opt out of marketing communication
  • Lodge complaints regarding data handling

9. Complaints

If you believe your data has been mishandled, you may contact us directly or escalate to the Information Regulator.

10. Updates to this Policy

HOPE Beauty may update this policy periodically. Continued use of our services indicates acceptance of amendments.

11. Contact us

For privacy enquiries or requests to access, amend, or remove data:

help@hopebeauty.co.za

South Africa (Registered Operational Address)